I thought that this article was very interesting. He had some very relevant things to say that pertain to what we do all the time in class. One thing that really stood out to me was when he said that design is not about innovation; that innovation in a wonderful byproduct of design. I feel like people focus too much on innovation and therefore the design ends up destroying itself. Another important part to me was the tips on critiquing. The one in particular was when he talks abotu how you should not take everything so personally. I feel like this is a real challenge for some poeple beacuse when you make your work so much about you and make your work so personal it is hard to hear criticism about it.