I thought this was a clever way to sell the product of old spice. It's something that everyone can relate to, a jock who thinks he's all that, trying to flirt with a cute girl. However, he smells, and the words growing out of his armpit tell us what the girl is thinking and help us grasp the idea of how much he does smell. A simple solution to solve this is to use some old spice. Men are going to buy this product because they'll do anything to try to get girls.