amazon using the ebay logo.
I like the effect type can have on a brand name. Just seeing the text can make a person know what it is, even if out of context. Thewrongbrand.com takes logos from companies and uses the same text and color scheme to spell out another company name, yet the readability of it is the name. You recognize the colors and type and immediately can associate it to the rightful company.
See more at thewrongbrand.com
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