I was first drawn to this ad being a person who has to pull themselves away from buying too many shoes. I think it sends a visually interesting and effective message. The composition is well balanced with the women's body position to the purse and the lettering on the left. The use of color is mainly focused on the woman's shirt and her purse which I believe to be a less effective marketing tool for the bank. I would have made the bank's logo and message more emphasized. Otherwise at a first glance it appears as a fashion magazine ad which may be good to target the right audience.